Sumeet Mathur is the Managing Director for FrieslandCampina’s Middle East and North Africa operations. Sumeet has been part of the FrieslandCampina family since 2010. Prior to taking over the leadership of FrieslandCampina’s Middle East business, Sumeet held the position of AMEA Regional Category Director. In his current role, Sumeet is in charge of implementing a strategic approach in line with the overall global vision of the company— which operates across the Arabian Peninsula in the Kingdom of Saudi Arabia, UAE, Bahrain, Oman, Kuwait and Yemen, as well as the Levant; including Lebanon, Syria, and Jordan, and North Africa. Egypt, Libya, Algeria, Morocco, Tunisia and Mauritania. Prior to his role as Regional Category Director for the Asia, Middle East and Africa (AMEA) markets, Sumeet served as Regional Marketing Director in the Middle East, wherein he was responsible for the strategic marketing of FrieslandCampina’s wide selection of regional dairy brands. Sumeet has an extensive background in the food industry having worked for (fourteen) years at Nestlé prior to his tenure at FrieslandCampina.