Somaia is a Research Manager at Euromonitor International with a focus on FMCG in MEA. Based in Dubai, She has more than ten years of experience in the industry. Somaia manages an international team of seasoned analysts and is responsible for Euromonitor’s engagements with the leading players across the space of her industries. She has a deep understanding of corporate activity in the region and the current state of each industry.
Somaia advises clients across a range of industries on the impact of local and global trends and has a special interest in healthy living, e-commerce, delivery apps, sustainability and inflation in emerging markets.