Dr Sami Carouba

Dr Sami Carouba

  • President and CEO, REACH MEA
  • Chief Executive Officer

President & CEO of REACH MEA. 25 years of progressive cross-functional leadership experience with regional and multinational companies including Unilever, Henkel and SC Johnson, with a passion for building and promoting brands and driving profitable growth, with a wealth of knowledge across the Middle East and African Markets. Catalyst for Change who revives underperforming markets, penetrates new ones, and expands existing business with demonstrated ability to establish, nurture, and maintain productive relationship at all levels.

All Sessions by Dr Sami Carouba

Forum Day Two October 6, 2022
Forum Day One October 5, 2022
12:00 12:40

The Need for developing a Trust-Based Relationship between Regional Retailers and Manufacturers