Arda Cenk Tokbas

Arda Cenk Tokbas

  • Managing Director, HDF FZCO
  • Chief Executive Officer

Arda Cenk Tokbas is the Founding Managing Director of HDF FZCO, the holding entity based in Dubai and formed in the year 2000 with a mission to make Pinar a well-known, trusted brand across the Middle East, North Africa and beyond, a Global brand. Tokbas is also the Founding Managing Director of Hadaf Foods Industries in Abu Dhabi, UAE, which regionally manages manufacturing investments of the Group in the region. Both HDF FZCO and Hadaf Foods Industries are subsidiaries of Yasar Holding, who owns Pinar, the leading Turkish food and beverage brand. With over 25 years of international business experience within the FMCG industry, Tokbas’ expertise has been instrumentally leveraged across the Group’s greenfield projects, production, sales, marketing, distribution, export-import and other international business operations. As an engaged leader with an eye for entrepreneurship, Tokbas has spearheaded many landmark projects. Most recently, under his leadership, the Group launched the first processed cheese factory of the UAE, the brand’s first production facility outside Turkey. The state of the art facility houses the latest highly digitized manufacturing technology and covers 20,000 sq with an initial production capacity of 30,000 tons of cheese. Tokbas is the GCC Network Coordinator of TUSIAD, (Turkish Industrialists & Business People Association) and a founding member of Turkish Business Council in Dubai and Northern Emirates. He is also a congress member of Galatasaray SK. Tokbas has been part of the judging panel at the Effie Awards and also speaker across the FMCG industry and trade events, conferences and think tanks. As a passionate runner, Tokbas has completed several marathons running for charity. A keen believer in the societal impact of individuals and corporations, he holds a focus on contribution to community and social causes at the heart of his personal and professional ethos. Tokbas is a graduate of Civil Engineering at Bogazici University in Is

All Sessions by Arda Cenk Tokbas

Day 2 March 4, 2022
Day 1 March 21, 2022