Ahmed Elshal is the General Secretary of Danone, responsible for business services on corporate, regulatory, public and government affairs, as well as legal, compliance, sustainability and communications for the Middle East and Africa region comprising of over 16 countries. Starting at Danone in 2010, Ahmed was the Director of Government and Regulatory Affairs for Middle East, Africa and South East Asia overseeing government affairs, public policy and compliance. His comprehensive and strategic understanding of the local policies and the regulatory environment enabled him to lead a strong advocacy strategy and contribute to Middle East sales and growth aspiration through speedy innovation and market access of key products for the region. He has also successfully built strong, trustworthy relationships with key opinion leaders in the region. Coupled with his passion and commitment for sustainability and innovation following Danone’s One Planet One Health vision, Ahmed has taken over as the General Secretary in the region. In addition, Ahmed’s role over the years has developed to incorporate many sustainability topics including circular economy and carbon footprint as he is an active member of the Multinational Companies Business Group (MCBG) and Dubai Chamber’s Sustainability Network. Ahmed is also a member of the Medical Nutrition International Industry (MNI) and the UAE Food and Business Group; additionally, he is a Halal expert. He graduated with a Bachelor of Science in Pharmacy in Mansoura University and carries a Marketing diploma as well from the American University of Cairo. He also holds a Six Sigma Green Belt.