Welcome dear colleagues,

We are pleased to invite you to our next virtual session "Driving Successful Innovation in F&B Manufacturing". The demand for innovation continues to rise globally. Following the rise of health-conscious consumers, closely regulated food and beverage markets, manufacturers are shifting their strategy to drive business success by innovative practices. We look forward to welcoming you all to this session and benefit from the interesting thoughts shared.

Saleh Lootah
UAE Food & Beverage Manufacturers Group



Call to order by Session Chairman

Sumeet Mathur
Managing Director
Friesland Campina Middle East


Welcome address

Saleh Lootah
Food and Beverage Manufacturing Group, UAE


Keynote: Global Trends in Food and Beverage Innovations

At the heart of any innovation is a consumer trend or problem - Mintel will take us through the recent trends in food across the world, including the Middle East. He will also showcase some of the more intriguing innovations. A special focus will be given to trends through the pandemic, and a view on those that are likely to persist post-pandemic.

Edward Bergen
Global Food and Drink – Senior Analyst, Mintel, UK


Keynote: Case study

General Mills is a global leader when it comes to food innovation in recent years. Let’s understand how they do it - keeping an eye on the consumer, R&D, technology strategy and organisational culture.

Balki Radhakrishnan
Managing Director – Asia, Middle East and Africa,
General Mills


Keynote: Case study

Al Ghurair Foods is one of the most successful food companies of our region building off a strong foot print in Flour, Oats and Eggs. The speaker will share how Al Ghurair pulls this off successfully.

Djamal Djouhri
Al Ghurair Foods, UAE


Keynote: Case study - Agthia

Agthia has emerged as a major regional food innovator in the recent years. Let’s understand how they do it –keeping an eye on the consumer, R&D and technology strategy, organizational culture.

Ahmad Yahya
Executive Vice President
Growth & Categories, Agthia Group


Followed by a Q&A session with the audience on the below themes:

(i) Impact of pandemic on innovation
(ii) How to bring about a culture of innovation
(iii) Are there areas for the industry players to collaborate on


End of the session

Who will attend?

Food and beverage manufacturing CEOs
representing UAE and global brands

Government and industry

CEOs from supply chain, technology,
finance and leaders to the F&B sector